Telal Femina X Diaa Allam

Telal Femina is established on three pillars, Representation, Creativity, and Innovation.

Taking the key points into consideration, we have taken the first step toward a project based on a fusion between technology, art, and fashion.

In a unanimous choice, we decided to have a collaborative project with one of the top 10 MENA region artists DIAA ALLAM.

Calligraphy is one of the most popular and oldest forms of culturally representative art form. With time and trends, every artwork evolves to stay relevant and express itself according to the understanding of the crowd. Diaa Allam is one of the very few pioneers who took a bold step in integrating Technology and Calligraphy. 

Telal Femina will be working on a progressive project with Diaa Allam that will be a first-of-its-kind in the Middle Eastern Fashion Industry.